Frequently Asked Questions
HOW DO I SET UP A FILE FOR PRINTING?
Files should be created using the CMYK (Cyan, Magenta, Yellow, and Black) setting. Black text should be 0% C 0% M 0% Y 100% K. We prefer that files be created using a vector-based program such as Illustrator or In Design, but we can support many other programs. Files should be saved as PDF files set to “high-quality print”. To print an image that extends to the edge of the printed sheet (bleed), the file should be set ¼” larger than the printed piece. We are happy to answer any questions, or to help you with the initial setup of your files… just ask!
WHY IS A PROOF NECESSARY?
A proof is a one-off copy of your document for visual inspection to ensure that the layout and colors are exactly how they are intended to be. A Proof is made prior to sending the document to press for final printing.
HOW DO I REQUEST AN ESTIMATE FOR MY PRINTING PROJECTS?
Use our online estimate request form or contact our office at (732) 775-0011 and speak to one of our customer service representatives. We can assist you through the entire process!
WHAT SERVICES DOES CRAFTMASTER PRINTING PROVIDE?
Complete graphic design services / Digital black and white and full-color reproduction services / Single to full-color offset printing of stationery, booklets, sell sheets, brochures, business cards, and more / Large (wide) format printing of black & white and full-color posters, engineering drawings, signs, photographs and graphic images / Screen-printing and embroidery of select garments / Custom advertising and promotional products / Project related bindery services
WHAT IS MEANT BY PAPER WEIGHT AND WHAT ARE SOME OF THE STANDARD PAPER GRADES?
The basis weight of a given paper is defined as the weight of 500 standard-sized sheets of that paper. Different examples of paper grades (types) and weights (#) as are as follows:
BOND – It is suggested to use 16# to 20# for forms; 20# for photocopies; and 24# for stationary. TEXT – High-quality grade paper used for quality printed pieces. Weights range from 60# to 100#. Text grade paper comes in two varieties: UNCOATED TEXT – Most common for offset printing, typically 50# to 70#. COATED TEXT – A gloss finish that yields vivid colors and overall excellent reproduction, weights range from 60# to 100#.
COVER – Used for creating business cards, postcards and book covers. Can be either coated or non-coated with weights ranging from 60# to 100#.
WHAT ARE PANTONE COLORS?
The Pantone Matching System (PMS) is a color-matching system used by the printing industry where a particular color is identified by a number or name. Each number has a specific formula to mix the four basic ink colors to create that specific color. Using Pantone colors helps to ensure consistency.
